RURAL TOURISM WEBSITE PROTOTYPE: Rural Paths

Abstract

Caminhos Rurais is a project created to promote rural tourism and foster connections between people, nature, and culture. The initiative encourages the sustainable development of rural communities by bringing visitors closer to authentic experiences in the countryside.

The website functions as a platform for rural itineraries, gathering information about properties, activities, and local products in a single space. Users can explore routes, learn the stories of producers, view photos, and plan experiences directly through the portal. With a simple and intuitive design, the project prioritizes easy navigation and colors that evoke nature.

Beyond promoting tourism, Caminhos Rurais strengthens the local economy by valuing farmers, artisans, and rural entrepreneurs. More than just a website, the project is an invitation to experience the countryside, discover new destinations, and recognize the value of rural life—uniting technology and tradition to show that the future of tourism also thrives in rural areas.